Burger King vs McDonald's
See which one brings in more, and what it costs to get there, read straight from the filings. Independent: no commissions, no franchisor revenue.
Burger King lists an Item 7 opening range of $348,400 to $3,320,600,, compared with $1,472,000 to $2,807,000 for McDonald's. Burger King reports an Item 19 average of $1,692,549 and median of $1,593,606; McDonald's reports an average of $4,057,000 and median of $3,887,000, with McDonald's higher on average by 140%. McDonald's has the larger Item 20 system, 13,706 units versus 6,650 for Burger King; Burger King has fewer Item 3 actions, 2 versus 26 for McDonald's. Both averages sit above their medians, so model the median for your own location. Independent analysis, no commissions, no franchisor revenue.
One of These Numbers Decides Whether the Next Ten Years Work
Everything that decides it, side by side: cost to open, ongoing fees, what a location actually brings in, system size, and lawsuits on record, straight from each filing.
| Metric | Burger King | McDonald's |
|---|---|---|
| Cost to openFDD Item 7 | $348,400 to $3,320,600, | $1,472,000 to $2,807,000 |
| Total ongoing feesFDD Item 6 | 4.5% | Variable fee model |
| Average unit revenueFDD Item 19 | $1,692,549 | $4,057,000 |
| Median unit revenueFDD Item 19 | $1,593,606 | $3,887,000 |
| System sizeFDD Item 20 | 6,650 | 13,706 |
| LitigationFDD Item 3 | 2 actions | 26 actions |
Item 19 reports historical gross revenue, not profit. It does not include your labor, rent, debt service, or owner pay.
Some Signals Are Real Strengths. Others Hinge on Your Deal
Five signals, scored the same way for both, so you see at a glance where a brand is a disclosed strength and where the number is only a starting point for your own deal.
| Signal | Burger King | McDonald's |
|---|---|---|
| Fee Structure(Item 6) | ||
| Unit Economics(Item 19) | ||
| Litigation History(Item 3) | ||
| Operator Validation(Item 20) | ||
| Term & Exit Terms(Item 17) |
The Numbers Don't Tell You Which One to Buy.
The Read Does
How the revenue and cost gaps net out on your own P&L, what the litigation record signals, and the questions to take into validation. That read is Zorzee Pro.
- The head-to-head read
- The payback math
- What the litigation record signals
- The diligence questions to take to validation
- The Zorzee Report Pro every Tuesday, one franchise decoded each week
- The full Signal Tracker across the portal
- 10% off the Zorzee Files: FDD guides, DCF templates, and more
An Investment, a Job, or a Lemon?
Which one you get comes down to the operator behind the brand, your market, and how you'd run it. Telling those apart takes someone who's read hundreds of them, before it's your money on the line.
Four months of research and more confused than when you started?
Dan Lorenz founded Zorzee and also runs Guerrilla Franchising, a separate franchise consulting practice. The consultation costs you nothing. If you purchase a franchise through Guerrilla Franchising, the practice may be paid by the brand you choose. Zorzee's published analysis earns nothing from your decision and does not change whether you buy, wait, or walk away.
▸ How does the consultant get paid, and is your analysis really neutral?
Dan Lorenz founded Zorzee and also runs Guerrilla Franchising, a separate franchise consulting practice. The consultation costs you nothing. If you purchase a franchise through Guerrilla Franchising, the practice may be paid by the brand you choose. Zorzee's published analysis earns nothing from your decision and does not change whether you buy, wait, or walk away. Editorial independence and disclosures: zorzee.com/about
No commissions. No franchisor revenue. Independent analysis only.
Every Number Names Its Source
Every figure traces to the exact FDD item behind it, laid out in full in each brand's dossier. We can show you all of it because no franchisor pays us to hide any of it. Open either one and see for yourself.
Questions Buyers Ask About Burger King vs McDonald's
Short, sourced answers to what buyers actually search.
Does Burger King or McDonald's cost more to open?
Burger King has the lower entry at $348,400 and McDonald's the lower ceiling at $2,807,000. Item 7 ranges are $348,400 to $3,320,600, for Burger King and $1,472,000 to $2,807,000 for McDonald's.
Which makes more money, Burger King or McDonald's?
McDonald's reports higher revenue, an Item 19 average of $4,057,000 versus $1,692,549 for Burger King. Item 19 is gross sales, not profit.
Which has more litigation, Burger King or McDonald's?
McDonald's discloses more, 26 Item 3 actions versus 2 for Burger King.
Which is bigger, Burger King or McDonald's?
McDonald's is larger, 13,706 Item 20 units versus 6,650 for Burger King.
Which is the better franchise, Burger King or McDonald's?
Zorzee doesn't rate franchises good or bad; it depends on your capital, your market, and how you'd run it. Burger King has the lower entry cost, and McDonald's reports the higher Item 19 average.
Ever Wondered Which One's Actually Better?
The filings can't tell you. Neither can 10 more comparisons. "Better" comes down to your money, your market, and how you'd run it, which is exactly what the clarity call is for. Or keep exploring the matchups below.
More Burger Matchups
The favorite on paper isn't always the one to own. See how the rest of the field really stacks up.
Independent analysis, no commissions, no franchisor revenue.