Step 01
Sources
FDDs, public filings, fee tables, litigation notes, outlet counts, and category signals. The facts come before anyone’s opinion.
The Zorzee Report
One franchise. Both sides of the story. Every Tuesday.
Independent franchise research for people putting real capital on the line. Free readers get the Tuesday breakdown. Pro readers get the Signal Tracker, the Inversion Brief, and the Owner Brief when a brand is worth a closer look.
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Four Months of
Research. No Closer
to Clarity.
Every option sounds like the right one when someone gets paid for the click. No franchisor pays Zorzee anything. One weekly read gives you what the documents say, what the numbers imply, and whether the brand earns more of your time.
650+Franchise brands tracked
$0Earned from franchisors. Independent analysis only.
$321KOmitted from the founder's own FDD.
TuesdayNew Report, every week
Read the sources.
Run the numbers.
Validate the story.
Decide with clarity.
Each issue turns a heavy franchise search into four steps: source the documents, run the numbers, validate the story, and decide what comes next.
Step 02
Numbers
Fees, royalties, startup costs, working capital, and Item 19 data get turned into the buyer-level questions that drive a real investment decision.
Step 03
Validation
The franchisor’s story gets checked against owner conversations, public reviews, forums, ratings, and market signals.
Step 04
Clarity
You leave each Report knowing whether the brand earns more time, deeper validation, or a clean pass.
Four Reports a month. One clear path through a subindustry.
The Zorzee Report follows a simple monthly rhythm. The first Tuesday opens a subindustry. The next three Tuesdays go brand by brand inside it. Pro readers also get the monthly Inversion Brief and the Owner Brief.
First Tuesday
Market Map
A subindustry overview before any single brand. Market size, operator profile, common tradeoffs, and the numbers that decide whether the category fits your goals.
Next three Tuesdays
Brand Reports
One franchise at a time. What the filing discloses, what the fee stack implies, what the model needs from you to work, and the questions that show whether the brand fits your capital, your lifestyle, and your goals.
Pro only
Invert the Case
A Charlie Munger style check that flips the case both ways. What has to go right. What could go wrong. What the math shows when you read it without the pitch.
Pro only
Owner Brief
A monthly Pro read on franchise industry movement, funding changes, legal updates, ownership shifts, and the broader business context that affects serious buyers.
Turn franchise research into a decision you can defend.
Every Tuesday, Zorzee reads the filings, the fees, the economics, and the operator questions behind one subindustry or brand. Free gives you the weekly breakdown. Pro adds the Signal Tracker, the Inversion Brief, and the Owner Brief when a brand is worth a closer look.
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The Shortlist That Keeps You From Buying a Job.
One franchise. The filings, the fees, the math, and the questions that decide whether the brand earns more of your time.
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FAQ
Questions before you subscribe.
Straight answers on researching a franchise, finding independent analysis, and what Zorzee Pro includes.
How do you research a franchise before you buy one?
Start with the Franchise Disclosure Document, not the brand's brochure. The FDD carries the fee structure (Item 6), the investment range (Item 7), any earnings figures (Item 19), and the outlet and closure counts (Item 20). Read what it discloses, turn the fees into a monthly burden, validate the story against current owners, and decide whether the numbers fit your capital. The Zorzee Report does exactly this on one franchise every Tuesday, free, with no franchisor revenue.
Where can I find independent, unbiased franchise research?
Most franchise ranking lists and portals earn money from the brands they cover, so their coverage cannot tell a serious buyer to walk away. The Zorzee Report is independent franchise research funded by readers, not franchisors: no commissions, no placement fees, no paid rankings. It reads one brand's filing every Tuesday and says what the numbers show, whoever it helps or hurts.
What questions should you ask before buying a franchise?
The ones the filing answers and the pitch skips: What is the full ongoing fee burden, royalty plus brand and ad funds, as a percentage of revenue? What does Item 19 actually disclose, and what does it leave out? How many units closed, transferred, or were not renewed in Item 20? And does the model fit your capital and the hours you want to work? The Zorzee Report ends every issue with the operator-level questions to bring to your next conversation.
How much does Zorzee Pro cost?
Zorzee Report Pro is $9 a month or $90 a year at the founding rate, locked for life. The founding rate closes October 1, 2026, and after that the price steps up to $12, then $19, then $29 and up. Anyone who joins before the deadline keeps the founding rate for as long as they stay subscribed.
What is the difference between the free Report and Zorzee Pro?
Free readers get the full weekly Tuesday breakdown, the archive, and the Portal public pages. Pro adds the Signal Tracker, a running list of green flags, red flags, and item-level notes across covered brands; the monthly Inversion Brief for shortlist-stage decisions; the Owner Brief on industry and ownership shifts; and 10% off everything in the Zorzee Files.
Questions answered. Start with this Tuesday's read.
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