22 years
Special Forces
Operational planning, intelligence work, and pressure-tested execution.
Mission
I lost $800K on a top-ranked franchise.
Then I spent the next decade making sure future owners had better intelligence before writing a six-figure check.
The $321K lesson
I was a JP Morgan analyst. A Deloitte consultant. A 22-year Special Forces veteran. I thought I knew how to evaluate investments.
The FDD showed $526,000 all-in. The franchise cost $847,000 before the doors even opened. That was a $321,000 gap between what the document suggested and what the business required.
The hard truth: credentials do not save you from bad franchise math. Better diligence does.
Why Zorzee exists
Zorzee exists to make franchise research easier to trust. Real filings. Real operator questions. Clear disclosure. Fewer buyers walking into a brand with a ranking list and a prayer.
81 deals
Franchise transactions
Lessons from live evaluations, validation calls, and territory decisions.
485+
Consultations
Patterns from repeated buyer questions, bad assumptions, and hidden risk.
$800K
Lesson learned
The painful reason this business does not treat rankings as recommendations.
Why “Zorzee”?
Zor means franchisor. Zee means franchisee. Zorzee studies the relationship between the two so future owners can make better decisions.