Editorial Independence and Disclosures

Last updated: September 3, 2026

The one fact everything else depends on

For the plain-language version of what Zorzee is, what it is not, and who should use it, read Is Zorzee Worth It?

How Zorzee makes money

Zorzee is funded by its readers and by fully disclosed relationships, never by the brands it covers. Revenue comes from paid Zorzee Pro subscriptions, one-time Zorzee Files digital products, future service-provider sponsorships, referral compensation if Zorzee ever routes a reader to an approved consultant, and disclosed-ownership relationships with companies Dan runs. The free Zorzee Report is supported by those reader-funded products. None of it is a franchisor, and every arrangement is disclosed.

If Zorzee ever accepts sponsorship, sponsors will be limited to service providers a buyer might use, such as SBA lenders, franchise attorneys, and insurers. Franchisors will never sponsor Zorzee, never advertise on it, and never pay for coverage or placement. That is permanent.

How brands are chosen for coverage

A brand appears on Zorzee because it has a publicly filed Franchise Disclosure Document, and because it sits on a prominent industry ranking list that makes it relevant to buyers. Coverage is not bought and is not for sale. A franchisor cannot pay to be added, and cannot pay to be removed or softened.

Reporting on a brand before we publish

Before publishing critical analysis that names a brand, Zorzee gives that franchisor advance notice and the opportunity to respond, and notes their response or non-response. We do not give brands edit rights over our analysis and we do not soften it for them.

Guerrilla Franchising: the disclosure that matters most

Dan Lorenz founded Zorzee and also runs Guerrilla Franchising, a separate franchise consulting practice. The consultation costs you nothing. If you purchase a franchise through Guerrilla Franchising, the practice may be paid by the brand you choose. Zorzee's published analysis earns nothing from your decision and does not change whether you buy, wait, or walk away.

Zorzee and Guerrilla Franchising are commonly owned under Synyrgx. The editorial and consulting functions remain distinct: Zorzee receives no franchisor revenue, while Guerrilla Franchising may receive compensation from the selected franchise brand when a person purchases through that practice.

The distinction is structural and permanent. Zorzee's published analysis does not earn revenue from, favor, or change because of a consulting outcome. The analysis remains the same whether the person buys, waits, or walks away.

Books Brothers

Books Brothers is a franchise financial intelligence firm co-founded by Dan Lorenz with Brian Harrison. Unlike Guerrilla Franchising, it is a separate, independent company and is not part of the Synyrgx umbrella. It does not pay Zorzee, and Zorzee earns nothing from it. It is disclosed here only because Dan uses it with his own consulting clients.

The Zorzee Approved Consultant program

Zorzee vets the consultants it is willing to point readers to. Every consultant in the program is qualified against one standard before anything else: would this person advise a buyer the way they would advise their own family. The consultants are independent of Zorzee. They set their own terms and their own payment structures, which each consultant discloses directly, and their accountability runs to the reader. Zorzee does not charge readers for a referral. If Zorzee is ever compensated for routing a reader to a consultant, that arrangement will be disclosed here before it goes live.

Corrections

We correct factual errors promptly. Email dan@zorzee.com.