Then I spent the next decade making sure it never happens to anyone else.
I was a JP Morgan analyst. A Deloitte consultant. A 22-year Special Forces veteran. I thought I knew how to evaluate investments.
The FDD showed me $526,000 all-in. The franchise cost $847,000 before I even opened the doors.
That's a $321,000 gap between what I was told and what I paid. The total loss hit $800,000.
I didn't quit franchising. I learned how to actually evaluate it. I took the analytical framework from JP Morgan, the consulting rigor from Deloitte, and the operational discipline from Special Forces — and I built a system.
That system has now powered 81 closed franchise deals, 485+ candidate consultations, and 165+ territory placements. Every single one evaluated with the due diligence I wish someone had done for me.
Because the franchise industry doesn't have a trusted intelligence source. Entrepreneur publishes a rankings list once a year. FranchiseDirect sells leads. Franchise consultants work on commission.
Nobody is doing the homework for the buyer.
Zorzee is franchise intelligence for operators. Real data. Real dossiers. Weekly briefings. The tools and intel you need to make a six-figure decision with confidence — not a rankings list and a prayer.
Intelligence operations, strategic planning, and leading teams in high-stakes environments.
Financial analysis, valuation modeling, and due diligence at one of the world's largest investment banks.
Strategic consulting for enterprise clients. Process optimization and business transformation.
Built, scaled, and exited franchises. 81 deals closed through Guerrilla Franchising. And counting.
Zor (franchisor) + Zee (franchisee) = Zorzee.
We serve both sides of the franchise relationship. If you're in the industry, you get it immediately. If you're not — you will be.
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