FDD-based analysis. Item-level data. No franchisor input.
Pure Green franchises quick-service juice and smoothie shops offering handcrafted, made-to-order smoothies, acai and pitaya bowls, and pre-bottled cold pressed juice, plus superfood oatmeal bowls, superfood toasts, and third-party beverages and snacks. Franchisees run a retail shop serving health-conscious customers roughly 18 to 45 years old, including college students, corporate employees, and fitness enthusiasts. Multi-unit development is available under an area development agreement covering a designated development area.
Source: Franchise Disclosure Document, rewritten by Zorzee
Every value here comes straight from the FDD; anything not yet source-verified stays blank rather than estimated. The Pro figures and full interpretation unlock with a Pro membership.
Every data point Zorzee tracks for this brand, in FDD Item order. Missing source data stays blank; Pro-only interpretation remains locked.
| Item | Data Point | Value | Source |
|---|---|---|---|
| Item 3 | Litigation Actions (total) | 0 actions disclosed | FDD Item 3 |
| Item 5 | Initial Franchise Fee | The Initial Franchise Fee is $40,000. (Item 5, p.10) | FDD Item 5 |
| Item 5 | Development Fee | Area Development Fee is $35,000 per additional franchise; example range shown as $75,000 to $215,000 for one to five additional franchises under area development. | FDD Item 5 |
| Item 6 | Royalty Fee | 6% of Gross Revenues each month after opening and when open six full calendar months, or $1,000, whichever is greater, each month thereafter. | FDD Item 6 |
| Item 6 | National Media Fund | Pro | FDD Item 6 |
| Item 6 | Corporate Ad & Development Fund | Pro | FDD Item 6 |
| Item 6 | Total Ongoing Fee Burden | Pro | Calculated (Item 6) |
| Item 7 | Total Investment (low) | $177,450 | FDD Item 7 |
| Item 7 | Total Investment (high) | $493,900 | FDD Item 7 |
| Item 8 | Required Purchases (food/supplies) | Pro | FDD Item 8 |
| Item 11 | Franchisor Assistance | Pro | FDD Item 11 |
| Item 12 | Exclusive Territory | Pro | FDD Item 12 |
| Item 12 | Territory Size | Pro | FDD Item 12 |
| Item 15 | Operating Participation | Pro | FDD Item 15 |
| Item 17 | Initial Term Length | Pro | FDD Item 17(a) |
| Item 17 | Renewal Terms | Pro | FDD Item 17(b)-(c) |
| Item 17 | Required Remodel at Renewal | Pro | FDD Item 17(c) |
| Item 17 | Termination Triggers | Pro | FDD Item 17(f)-(h) |
| Item 17 | Transfer Fee | Pro | FDD Item 17(m), Item 6 |
| Item 17 | ROFR Provisions | Pro | FDD Item 17(n) |
| Item 17 | Post-Termination Non-Compete | Pro | FDD Item 17(r) |
| Item 19 | Revenue Metric Disclosed | Disclosed (no combined average): 2024 franchised outlet gross sales averages and medians by quartile for 23 Pure Green franchise outlets open for the full calendar year. | FDD Item 19 |
| Item 20 | Total Franchised Units (2024) | 42 | FDD Item 20 |
| Item 20 | Company-Owned Units (2024) | 9 | FDD Item 20 |
| Item 20 | Total System Net Unit Growth (YoY) | +19 | FDD Item 20 |
| Item 20 | Terminations | Pro | FDD Item 20 |
| Item 20 | Agreements Signed, Not Yet Open | Pro | FDD Item 20 |
| Item 21 | Audited Financials | Pro | FDD Item 21 |
Each signal turns one part of the filing into a read a buyer can act on. Strength means the disclosed data is favorable. In Line means it is typical for the category. Deal-Specific means the term is populated but you still have to model it against your own deal. Concern means the disclosed data is a real risk. The read is free. The reasoning behind it is the Pro read.
Pure Green has Unit Economics data in Item 19, but it does not provide one standard combined unit figure for Free to display. The disclosed cohorts, tiers, ranges, coverage, and read are included in Pro.
The disclosed cohorts, tiers, ranges, coverage, and read are included in Pro. No combined figure is invented or exposed on Free.
Pure Green trajectory is shown only where source-backed. Missing Item 20 fields stay blank inside the locked layout instead of removing the section.
Source: FDD Item 20 where present. Total system units, franchised plus company-owned. Not financial advice.
0 actions disclosed in source-reviewed FDD Item 3.
Zorzee editorial. Independent analysis. No franchisor review or approval. Not financial advice.
The filing tells you what Pure Green costs to open. Pro adds the read on whether the numbers work for you, in your market, and whether this brand is a business or a job you bought.
Four months of research and more confused than when you started?
You've seen the filings and the numbers. What none of it tells you is whether this is a business that fits your money and your life. That is what fifteen minutes with a Zorzee-approved independent Franchise Consultant is for: whether this brand belongs on your shortlist, and what to validate before it does. Working with one costs you nothing and carries no obligation. Your franchise fee is the same whether you use one or not.
A Zorzee-approved Franchise Consultant never charges you. A franchisor pays the consultant a commission only if and when you decide to invest in a franchise they introduced you to. The analysis on this page earned nothing the moment you read it, no matter what you do next. That firewall is structural, not a promise: Zorzee's editorial earns no commission from franchise placements.
Zorzee earns no commission from franchise placements.
More for Pro readers: Browse the Signal Tracker library and get The Zorzee Report Pro.
A Pure Green franchise costs $177,450 to $493,900 to open, disclosed in FDD Item 7 of the 2025 filing, covering the franchise fee, buildout, equipment, and working capital to breakeven. No commissions, no franchisor revenue, independent analysis only.
Pure Green charges a 6% royalty plus a 2% brand and ad fund, a 9% total ongoing fee burden, disclosed in FDD Item 6.
Item 19 for Pure Green includes a unit sales or revenue metric. The figure is gross sales, not profit. Zorzee reads the full metric and what it excludes in the Pro dossier.
Pure Green's FDD Item 3 discloses no legal actions in the 2025 filing.
Zorzee does not rate franchises good or bad; it reports what the filing discloses so you can judge fit. Pure Green shows Deal-Specific reads on Fee Structure, Unit Economics, and Term & Exit Terms, In Line on Litigation History, Strength on Operator Validation. Whether it fits depends on your capital, your market, and your operating style. Independent analysis, no franchisor revenue.