Brand Dossier

Midas

FDD-based analysis. Item-level data. No franchisor input.

Midas costs $385,450 to $940,050 to open (2026 FDD Item 7), with a Variable fee model fee structure. Deal-Specific reads on Fee Structure, Operator Validation, and Term & Exit Terms, Strength on Unit Economics, In Line on Litigation History. Independent analysis, no commissions, no franchisor revenue.
Rank #54 on Entrepreneur 2026AutomotiveFDD issued 6/30/2025
Ranking ContextRanking from Entrepreneur Media's 2026 Franchise 500. Zorzee is independent and not affiliated with Entrepreneur Media.
Source File2026 Franchise Disclosure Document
About the Brand

About Midas

Midas franchises retail automotive repair and maintenance shops that sell and install parts such as brakes, tires, mufflers and exhaust components, shocks and struts, suspension and steering parts, and batteries, and perform services including brake repair, tire mounting and balancing, wheel alignment, scheduled maintenance, and heating and cooling system work. A franchisee operates a Midas Shop serving the general public of vehicle owners across all income levels, and a co-branded Midas/SpeeDee format is available to existing co-branding franchisees. As of December 31, 2025, there were 889 franchised Midas Shops in the United States.

Source: Entrepreneur 2026 ranking/profile data and Franchise Disclosure Document, rewritten by Zorzee

Investment Summary

The Numbers At a Glance

Total Investment Range
$385,450 to $940,050
FDD Item 7
Franchise Fee
$35,000
Development fee: No separate development fee disclosed in extracted Item 5 body.
FDD Item 5
Royalty + Fees
Variable fee model
Approximately 10% of Net Revenue off the top at the standard royalty rate. Marketing is funded from within that royalty (Midas commits to spend not less than one-half of the royalties it collects on marketing) rather than through a separate ad fee, so no incremental advertising percentage is layered on top of the royalty. (Item 6, FDD pp.20, 25)
FDD Item 6
Earnings Claim
Disclosed (no combined average)
Midas Item 19 discloses Average Gross Revenue by quartile only; no combined systemwide figure is disclosed.
FDD Item 19

Every value here comes straight from the FDD; anything not yet source-verified stays blank rather than estimated. The Pro figures and full interpretation unlock with a Pro membership.

The FDD Data Table

Everything the 2026 Filing Discloses

Every data point Zorzee tracks for this brand, in FDD Item order. Missing source data stays blank; Pro-only interpretation remains locked.

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ItemData PointValueSource
Item 3Litigation Actions (total) 3 actions disclosed FDD Item 3
Item 5Initial Franchise Fee The Initial Franchise Fee is $35,000 (Item 5, p.16). FDD Item 5
Item 5Development Fee No separate development fee disclosed in extracted Item 5 body. FDD Item 5
Item 6Royalty Fee Standard royalty is 10% of Net Revenue. Reduced rates apply to tires (6%), batteries (2%), and Exempt Sales (0%); certain SpeeDee co-brand shops can reach 11% of SpeeDee Net Revenues. Item 6, FDD pp.20, 25-26. FDD Item 6
Item 6National Media Fund Pro FDD Item 6
Item 6Corporate Ad & Development Fund Pro FDD Item 6
Item 6Total Ongoing Fee Burden Pro Calculated (Item 6)
Item 7Total Investment (low) $385,450 FDD Item 7
Item 7Total Investment (high) $940,050 FDD Item 7
Item 8Required Purchases (food/supplies) Pro FDD Item 8
Item 11Franchisor Assistance Pro FDD Item 11
Item 12Exclusive Territory Pro FDD Item 12
Item 12Territory Size Pro FDD Item 12
Item 15Operating Participation Pro FDD Item 15
Item 17Initial Term Length Pro FDD Item 17(a)
Item 17Renewal Terms Pro FDD Item 17(b)-(c)
Item 17Required Remodel at Renewal Pro FDD Item 17(c)
Item 17Termination Triggers Pro FDD Item 17(f)-(h)
Item 17Transfer Fee Pro FDD Item 17(m), Item 6
Item 17ROFR Provisions Pro FDD Item 17(n)
Item 17Post-Termination Non-Compete Pro FDD Item 17(r)
Item 19Revenue Metric Disclosed Disclosed (no combined average): Midas Item 19 discloses Average Gross Revenue by quartile only; no combined systemwide figure is disclosed. FDD Item 19
Item 20Total Franchised Units (2024) 56 FDD Item 20
Item 20Company-Owned Units (2024) 0 FDD Item 20
Item 20Total System Net Unit Growth (YoY) 0 FDD Item 20
Item 20Terminations Pro FDD Item 20
Item 20Agreements Signed, Not Yet Open Pro FDD Item 20
Item 21Audited Financials Pro FDD Item 21
Pro Data Points Locked
The free table maps every data point to its FDD source. Pro fills in the values and interpretation that require the full read.
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The Signal Tracker

Five Signals From the 2026 Filing

Each signal turns one part of the filing into a read a buyer can act on. Strength means the disclosed data is favorable. In Line means it is typical for the category. Deal-Specific means the term is populated but you still have to model it against your own deal. Concern means the disclosed data is a real risk. The read is free. The reasoning behind it is the Pro read.

Fee Structure
Deal-Specific
FDD Item 6
The Pro Read

Fee obligations for Midas are source-backed from Items 5 and 6.

Unit Economics
Strength
FDD Item 19
The Pro Read

The franchisor discloses real historical revenue for the large majority of shops that operated the full year, split into four performance quartiles with a high, low, and median for each, so a buyer can see the full spread rather than one flattering average. The figures are revenue, not profit, and the shop carries a heavy build cost that the disclosure does not net out.

Litigation History
In Line
FDD Item 3
The Pro Read

FDD Item 3 discloses 3 actions. Case names, allegations, procedural posture, and source quotes are locked in Pro.

Operator Validation
Deal-Specific
FDD Item 20
The Pro Read

Item 20 unit trajectory is source-backed from the latest FDD tables for Midas.

Term & Exit Terms
Deal-Specific
FDD Item 17
The Pro Read

The franchise runs for an initial term of twenty years, with one renewal term available to a franchisee in good standing who meets stated conditions. Transfer approval, a franchisor right of first refusal, and a post-term non-compete provision are all disclosed.

Five Reads In. The Reasoning Is Locked.
You can see where each signal lands. Pro gives you the why: the math, the source detail, and what to validate before you act.
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Item 19: Earnings Disclosure

What the Earnings Claim Says, and What It Does Not

Midas has Unit Economics data in Item 19, but it does not provide one standard combined unit figure for Free to display. The disclosed cohorts, tiers, ranges, coverage, and read are included in Pro.

Disclosed (no combined average)

The disclosed cohorts, tiers, ranges, coverage, and read are included in Pro. No combined figure is invented or exposed on Free.

What the Number Doesn't Tell You
Free, because misreading Item 19 is one of the costliest mistakes a first-time buyer can make.
  • Item 19 reports the disclosed sales or revenue metric. That is not profit, and not a forecast of what you would personally take home.
  • An average and a median are not the same number. Know which you are shown and how far apart they sit.
  • What reaches you is whatever survives operating costs and debt service. Item 19 never shows that figure.
Earnings Detail Locked
Pro reveals the filing's actual disclosure shape, coverage, ranges, and the Zorzee read without inventing a combined unit average.
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Unit Count and Trajectory

A System Still Expanding

Total Units
56
As of 2024, FDD Item 20
Franchised
56
As of 2024, FDD Item 20
Company-Owned
0
As of 2024, FDD Item 20
Total System Net Change (YoY)
+0
As of 2024, FDD Item 20
Total System Units, Latest Available FDD Years
58
2022
56
2023
56
2024

Midas trajectory is shown only where source-backed. Missing Item 20 fields stay blank inside the locked layout instead of removing the section.

Source: FDD Item 20 where present. Total system units, franchised plus company-owned. Not financial advice.

Beyond the Net Number
A net unit count is not the same as healthy stores. Pro breaks out openings, closures, terminations, and what the trajectory signals.
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Litigation History

What FDD Item 3 Discloses

3 actions disclosed in FDD Item 3. Case-level detail remains locked in Pro.

Case 01
Item 3 action disclosed
Case-level detail locked in Pro
The Read · Pro
Case 02
Item 3 action disclosed
Case-level detail locked in Pro
The Read · Pro
Case 03
Item 3 action disclosed
Case-level detail locked in Pro
The Read · Pro
What a Litigation Count Doesn't Tell You
Free, because a raw lawsuit count is one of the most misread lines in any FDD.
  • A count means nothing without scale and time. Always compare it to system size and years covered.
  • The pattern matters more than the total. Repeated allegations matter more than isolated disputes.
  • Concluded and open matters are not the same weight. Open matters require different diligence than old resolved matters.
Litigation Read Locked
Pro gives the case-by-case read: allegations, status, scale context, and whether any pattern matters long before signing.
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Editorial Analysis

The Zorzee Read

The Zorzee Take
The editor's synthesis: what the filing actually means once the numbers, diligence, and operator reality are weighed against each other. The Take names what matters, what does not, and what must be validated before any decision.
The Read · Pro
The Inversion
Charlie Munger's rule: to understand a thing, study how it fails. Zorzee stress-tests every brand against forecasting, site selection, management depth, and exit math. The framework is free. Which modes bite hardest for this brand, and the fix for each, is the read.
The Failure-Mode Read · Pro
The Editorial Read Is Locked
Pro unlocks the full Zorzee read on Midas: the editorial synthesis, the math behind the numbers, and the failure modes the filing reveals. Zorzee briefs the decision; you make it.
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Zorzee editorial. Independent analysis. No franchisor review or approval. Not financial advice.

The Decision

You've Seen the Filing. The Read Is Still the Missing Piece.

The filing tells you what Midas costs to open. Pro adds the read on whether the numbers work for you, in your market, and whether this brand is a business or a job you bought.

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This Dossier
  • The full read behind all five Signal Tracker verdicts
  • Pro FDD data points from fee burden through Item 17 and audited financials
  • The Item 19 earnings read where disclosed
  • The litigation and system-health read
  • The Zorzee Take and failure-mode analysis
Your Pro Membership
  • The Zorzee Report Pro every Tuesday, one franchise decoded each week
  • The full Signal Tracker across the portal
  • The Zorzee Files: FDD guides, DCF templates, and pro forma models (coming soon)
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FAQ

Midas Franchise Questions, Answered

How much does a Midas franchise cost?

A Midas franchise costs $385,450 to $940,050 to open, disclosed in FDD Item 7 of the 2026 filing, covering the franchise fee, buildout, equipment, and working capital to breakeven. No commissions, no franchisor revenue, independent analysis only.

What are the royalty and fees for Midas?

Midas uses a Variable fee model fee structure, disclosed in FDD Item 6.

What does Midas disclose in FDD Item 19?

No Item 19 earnings figure is disclosed for Midas in its 2026 FDD, so there is no franchisor-stated revenue number to read.

Does Midas have any lawsuits or litigation?

Midas's FDD Item 3 discloses 3 legal actions. A raw count means little without scale and time, so weigh it against the system's 56 units and the years covered. The case-level detail is the Pro read.

Is Midas a good franchise investment?

Zorzee does not rate franchises good or bad; it reports what the filing discloses so you can judge fit. Midas shows Deal-Specific reads on Fee Structure, Operator Validation, and Term & Exit Terms, Strength on Unit Economics, In Line on Litigation History. Whether it fits depends on your capital, your market, and your operating style. Independent analysis, no franchisor revenue.