Brand Dossier

Heroes Lawn Care

FDD-based analysis. Item-level data. No franchisor input.

Not ranked in the Entrepreneur 2026 Franchise 500MaintenanceFDD issued April 20, 2026
Ranking ContextHeroes Lawn Care is not ranked in the Entrepreneur 2026 Franchise 500. Zorzee is an independent publication and not affiliated with Entrepreneur Media.
Source File2026 Franchise Disclosure Document. Measurement period: Item 19 Measurement Period: January 1 - December 31, 2025 (calendar year).
About the Brand

About Heroes Lawn Care

Heroes Lawn Care franchises year-round lawn care businesses providing fertilization and irrigation services, including granular and liquid fertilizer, herbicide and pesticide application, aeration, overseeding, soil amendment, and irrigation repair, replacement, and maintenance, to residential and commercial customers. A franchisee estimates jobs and schedules the work with a team of employees or qualified subcontractors within a defined protected territory, and multi-unit buyers may operate two or more contiguous territories at once.

Source: Franchise Disclosure Document, rewritten by Zorzee

Investment Summary

The Numbers At a Glance

Total Investment Range
$96,290 to $176,686
FDD Item 7
Franchise Fee
$15,000
Development fee: No separate area/development fee. Multi-unit buyers sign multiple Franchise Agreements at once and pay one Territory Fee per Protected Territory (multiple-territory total pre-opening fees $32,495-$72,495 for two-three businesses; $72,495-$112,495 for four-five), but only one Brand Marketing Fee, one Tuition Fee, and one ZeePartnerships Fee across the multi-unit purchase.
FDD Item 5
Royalty + Fees
Variable fee model
Flat Monthly Franchise Fee of $1,800/mo in Year 1, $2,100/mo in Year 2, and $2,400/mo in Years 3-5 (roughly $21,600 /...
FDD Item 6
Earnings Claim
Disclosed (operator-level metric)
The disclosed metric, coverage, ranges, and read are included in Pro.
FDD Item 19

Every value here comes straight from the FDD; anything not yet source-verified stays blank rather than estimated. The Pro figures and full interpretation unlock with a Pro membership.

The FDD Data Table

Everything the 2026 Filing Discloses

Every data point Zorzee tracks for this brand, in FDD Item order. Missing source data stays blank; Pro-only interpretation remains locked.

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ItemData PointValueSource
Item 3Litigation Actions (total) 1 action disclosed FDD Item 3
Item 5Initial Franchise Fee The Initial Franchise Fee is the greater of $15,000 or $100 per 1,000 of general population in the Protected Territories (Item 5, p.16). FDD Item 5
Item 5Development Fee No separate area/development fee. Multi-unit buyers sign multiple Franchise Agreements at once and pay one Territory Fee per Protected Territory (multiple-territory total pre-opening fees $32,495-$72,495 for two-three businesses; $72,495-$112,495 for four-five), but only one Brand Marketing Fee, one Tuition Fee, and one ZeePartnerships Fee across the multi-unit purchase. FDD Item 5
Item 6Royalty Fee No percentage royalty. Ongoing fee is a FLAT Monthly Franchise Fee via EFT: Year 1 $1,800/month, Year 2 $2,100/month, Years 3-5 $2,400/month. (This is a fixed-dollar model, not a percent of Gross Sales.) FDD Item 6
Item 6National Media Fund Pro FDD Item 6
Item 6Corporate Ad & Development Fund Pro FDD Item 6
Item 6Total Ongoing Fee Burden Pro Calculated (Item 6)
Item 7Total Investment (low) $96,290 FDD Item 7
Item 7Total Investment (high) $176,686 FDD Item 7
Item 8Required Purchases (food/supplies) Pro FDD Item 8
Item 11Franchisor Assistance Pro FDD Item 11
Item 12Exclusive Territory Pro FDD Item 12
Item 12Territory Size Pro FDD Item 12
Item 15Operating Participation Pro FDD Item 15
Item 17Initial Term Length Pro FDD Item 17(a)
Item 17Renewal Terms Pro FDD Item 17(b)-(c)
Item 17Required Remodel at Renewal Pro FDD Item 17(c)
Item 17Termination Triggers Pro FDD Item 17(f)-(h)
Item 17Transfer Fee Pro FDD Item 17(m), Item 6
Item 17ROFR Provisions Pro FDD Item 17(n)
Item 17Post-Termination Non-Compete Pro FDD Item 17(r)
Item 19Revenue Metric Disclosed Pro FDD Item 19
Item 20Total Franchised Units (2025) 62 FDD Item 20
Item 20Company-Owned Units (2025) 0 FDD Item 20
Item 20Total System Net Unit Growth (YoY) -4 FDD Item 20
Item 20Terminations Pro FDD Item 20
Item 20Agreements Signed, Not Yet Open Pro FDD Item 20
Item 21Audited Financials Pro FDD Item 21
Pro Data Points Locked
The free table maps every data point to its FDD source. Pro fills in the values and interpretation that require the full read.
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The Signal Tracker

Five Signals From the 2026 Filing

Each signal turns one part of the filing into a read a buyer can act on. Strength means the disclosed data is favorable. In Line means it is typical for the category. Deal-Specific means the term is populated but you still have to model it against your own deal. Concern means the disclosed data is a real risk. The read is free. The reasoning behind it is the Pro read.

Fee Structure
Deal-Specific
FDD Item 6
The Pro Read

Heroes charges no percentage royalty; the ongoing fee is a flat monthly dollar amount that steps up over the term, plus a one-time brand marketing fee, so the effective take rate depends entirely on how much revenue a territory produces.

Unit Economics
Concern
FDD Item 19
The Pro Read

Item 19 is labeled per-operator/per-franchisee, not per-unit. Do not read the clean number as a single-unit AUV. Item 19 discloses gross sales for only about a dozen reporting franchisees in a system first franchised in 2023, and its headline average is measured per multi-territory owner rather than per territory, so it overstates what a single-territory buyer should expect.

Litigation History
In Line
FDD Item 3
The Pro Read

FDD Item 3 discloses 1 action. Case names, allegations, procedural posture, and source quotes are locked in Pro.

Operator Validation
Concern
FDD Item 20
The Pro Read

Item 20 shows a small, young system that grew fast then gave ground, with termination counts running heavy against total outlets in each of the last two years.

Term & Exit Terms
Deal-Specific
FDD Item 17
The Pro Read

The initial term is five years with up to three five-year renewals and no franchisor right of first refusal or purchase option, but the exit and default provisions attach substantial fixed-dollar penalties.

Five Reads In. The Reasoning Is Locked.
You can see where each signal lands. Pro gives you the why: the math, the source detail, and what to validate before you act.
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Item 19: Earnings Disclosure

What the Earnings Claim Says, and What It Does Not

Heroes Lawn Care has an Item 19 disclosure, but it does not provide one standard combined unit figure for Free to display. The disclosed metric, coverage, ranges, and read are included in Pro.

Disclosed (operator-level metric)

The disclosed metric, coverage, ranges, and read are included in Pro. No combined figure is invented or exposed on Free.

What the Number Doesn't Tell You
Free, because misreading Item 19 is one of the costliest mistakes a first-time buyer can make.
  • Item 19 reports the disclosed sales or revenue metric. That is not profit, and not a forecast of what you would personally take home.
  • An average and a median are not the same number. Know which you are shown and how far apart they sit.
  • What reaches you is whatever survives operating costs and debt service. Item 19 never shows that figure.
Earnings Detail Locked
Pro reveals the filing's actual disclosure shape, coverage, ranges, and the Zorzee read without inventing a combined unit average.
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Unit Count and Trajectory

A System That Contracted

Total Units
62
Latest sourced FDD year
Franchised
62
FDD Item 20
Company-Owned
0
FDD Item 20
Total System Net Change (YoY)
-4
Latest total-system change
Total System Units, Latest Available FDD Years
65
2023
66
2024
62
2025

Heroes Lawn Care trajectory is shown only where source-backed. Missing Item 20 fields stay blank inside the locked layout instead of removing the section.

Source: FDD Item 20 where present. Total system units, franchised plus company-owned. Not financial advice.

Beyond the Net Number
A net unit count is not the same as healthy stores. Pro breaks out openings, closures, terminations, and what the trajectory signals.
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Litigation History

What FDD Item 3 Discloses

1 action disclosed in FDD Item 3. Case-level detail remains locked in Pro.

Case 01
Item 3 action disclosed
Case-level detail locked in Pro
The Read · Pro
What a Litigation Count Doesn't Tell You
Free, because a raw lawsuit count is one of the most misread lines in any FDD.
  • A count means nothing without scale and time. Always compare it to system size and years covered.
  • The pattern matters more than the total. Repeated allegations matter more than isolated disputes.
  • Concluded and open matters are not the same weight. Open matters require different diligence than old resolved matters.
Litigation Read Locked
Pro gives the case-by-case read: allegations, status, scale context, and whether any pattern matters before signing.
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Editorial Analysis

The Zorzee Read

The Zorzee Take
The editor's synthesis: what the filing actually means once the numbers, diligence, and operator reality are weighed against each other. The Take names what matters, what does not, and what must be validated before any decision.
The Read · Pro
The Inversion
Charlie Munger's rule: to understand a thing, study how it fails. Zorzee stress-tests every brand against forecasting, site selection, management depth, and exit math. The framework is free. Which modes bite hardest for this brand, and the fix for each, is the read.
The Failure-Mode Read · Pro
The Editorial Read Is Locked
Pro unlocks the full Zorzee read on Heroes Lawn Care: the editorial synthesis, the math behind the numbers, and the failure modes the filing reveals. Zorzee briefs the decision; you make it.
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Zorzee editorial. Independent analysis. No franchisor review or approval. Not financial advice.

The Decision

You've Seen the Filing. The Read Is Still the Missing Piece.

The filing tells you what Heroes Lawn Care costs to open. Pro adds the read on whether the numbers work for you, in your market, and whether this brand is a business or a job you bought.

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This Dossier
  • The full read behind all five Signal Tracker verdicts
  • Pro FDD data points from fee burden through Item 17 and audited financials
  • The Item 19 earnings read where disclosed
  • The litigation and system-health read
  • The Zorzee Take and failure-mode analysis
Your Pro Membership
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  • The full Signal Tracker across the portal
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