Brand Dossier

Habit Burger & Grill

FDD-based analysis. Item-level data. No franchisor input.

Habit Burger & Grill costs $1,031,500 to $2,864,500 to open (FDD Item 7), with a Variable fee model fee structure and an average unit volume of $1,869,000 (median $1,915,000) disclosed in FDD Item 19. Deal-Specific reads on Fee Structure and Term & Exit Terms, Strength on Unit Economics and Litigation History, In Line on Operator Validation. Independent analysis, no commissions, no franchisor revenue.
Rank #135 on Entrepreneur 2026FoodFDD source not yet confirmed
Ranking ContextRanking from Entrepreneur Media's 2026 Franchise 500. Zorzee is independent and not affiliated with Entrepreneur Media.
About the Brand

About Habit Burger & Grill

HBG Franchise franchises restaurants operating under the Habit Burger & Grill name that offer premium hamburgers, sandwiches, salads, and related menu items prepared according to specified recipes and procedures, including a proprietary grind burger blend and other trade secret food products. Habit Burger Restaurants serve the general public year-round from locations developed under an Area Development Agreement, which sets a mandatory schedule for opening a specified number of Restaurants within a defined development area, each under its own franchise agreement. The Restaurants compete with other quick-service and fast-casual hamburger chains, both local, regional, and national, as well as other restaurants, grocery stores, and food service businesses.

Source: Entrepreneur 2026 ranking/profile data, rewritten by Zorzee

Investment Summary

The Numbers At a Glance

Total Investment Range
$1,031,500 to $2,864,500
FDD Item 7
Franchise Fee
$35,000
Development fee: $0 separate development fee disclosed for standard franchise.
FDD Item 5
Royalty + Fees
Variable fee model
Royalty: 5.5%; Advertising/marketing: 2%; 4.5%.
FDD Item 6
Earnings Claim
Yes
Average Unit Metric $1,869,000. Median Unit Metric $1,915,000.
FDD Item 19

Every value here comes straight from the FDD; anything not yet source-verified stays blank rather than estimated. The Pro figures and full interpretation unlock with a Pro membership.

The FDD Data Table

Everything the 2026 Filing Discloses

Every data point Zorzee tracks for this brand, in FDD Item order. Missing source data stays blank; Pro-only interpretation remains locked.

Already a Pro member?Read the full dossier →
ItemData PointValueSource
Item 3Litigation Actions (total) 0 actions disclosed FDD Item 3
Item 5Initial Franchise Fee The Initial Franchise Fee is $35,000 (Item 5, p.13). FDD Item 5
Item 5Development Fee $0 separate development fee disclosed for standard franchise. FDD Item 5
Item 6Royalty Fee 5.5% of Gross Sales. FDD Item 6
Item 6National Media Fund Pro FDD Item 6
Item 6Corporate Ad & Development Fund Pro FDD Item 6
Item 6Total Ongoing Fee Burden Pro Calculated (Item 6)
Item 7Total Investment (low) $1,031,500 FDD Item 7
Item 7Total Investment (high) $2,864,500 FDD Item 7
Item 8Required Purchases (food/supplies) Pro FDD Item 8
Item 11Franchisor Assistance Pro FDD Item 11
Item 12Exclusive Territory Pro FDD Item 12
Item 12Territory Size Pro FDD Item 12
Item 15Operating Participation Pro FDD Item 15
Item 17Initial Term Length Pro FDD Item 17(a)
Item 17Renewal Terms Pro FDD Item 17(b)-(c)
Item 17Required Remodel at Renewal Pro FDD Item 17(c)
Item 17Termination Triggers Pro FDD Item 17(f)-(h)
Item 17Transfer Fee Pro FDD Item 17(m), Item 6
Item 17ROFR Provisions Pro FDD Item 17(n)
Item 17Post-Termination Non-Compete Pro FDD Item 17(r)
Item 19Revenue Metric Disclosed Yes: Average Unit Metric $1,869,000 / Median Unit Metric $1,915,000 FDD Item 19
Item 20Total Franchised Units (2025) 82 FDD Item 20
Item 20Company-Owned Units (2025) 301 FDD Item 20
Item 20Total System Net Unit Growth (YoY) +6 FDD Item 20
Item 20Terminations Pro FDD Item 20
Item 20Agreements Signed, Not Yet Open Pro FDD Item 20
Item 21Audited Financials Pro FDD Item 21
Pro Data Points Locked
The free table maps every data point to its FDD source. Pro fills in the values and interpretation that require the full read.
Lock In My Founding Rate
The Signal Tracker

Five Signals From the 2026 Filing

Each signal turns one part of the filing into a read a buyer can act on. Strength means the disclosed data is favorable. In Line means it is typical for the category. Deal-Specific means the term is populated but you still have to model it against your own deal. Concern means the disclosed data is a real risk. The read is free. The reasoning behind it is the Pro read.

Fee Structure
Deal-Specific
FDD Item 6
The Pro Read

Fee load is source-backed from Item 5 and Item 6, with royalty or royalty-equivalent obligations separated from marketing/ad fund obligations.

Unit Economics
Strength
FDD Item 19
The Pro Read

The 2026 FDD includes a substantive financial performance representation covering both franchisee-operated and company-operated restaurants for fiscal 2025, and it goes beyond top-line sales to also disclose operating profit percentages by sales tier. The figures reflect gross sales and operating margins, not the net profit an owner would take home, and the pool leans heavily toward California and company-operated units. Franchisee results are self-reported and the franchisee base is small, so results should be generalized with care.

Litigation History
Strength
FDD Item 3
The Pro Read

Source-reviewed FDD Item 3 discloses 0 actions. The legal-context read remains locked in Pro.

Operator Validation
In Line
FDD Item 20
The Pro Read

Item 20 system health is populated from the FDD data layer with latest system count, franchised count, company-owned count, and net-change context.

Term & Exit Terms
Deal-Specific
FDD Item 17
The Pro Read

The initial term is ten years with one ten-year renewal term available. Transfer consent rights, a franchisor right of first refusal and purchase option, and a post-term non-compete are disclosed; a separate area development agreement bars transfer of development rights entirely.

Five Reads In. The Reasoning Is Locked.
You can see where each signal lands. Pro gives you the why: the math, the source detail, and what to validate before you act.
Lock In My Founding Rate
Item 19: Earnings Disclosure

What the Earnings Claim Says, and What It Does Not

Item 19 earnings data is disclosed for Habit Burger & Grill. The full disclosure is free below; Zorzee's read of what it means stays in Pro.

What the Claim Discloses
Average Unit Metric
$1,869,000
Median Unit Metric
$1,915,000
Sample Size & Coverage
See notecoverage detail
62 franchisee covered restaurants, including February sold restaurants. Source table states dollars in thousands; values here are converted to whole dollars.
High / Low Range
$867,000 to $2,765,000
Met or Beat the Average
32 of 62 restaurants, or 52%, were at or above average.
What the Disclosure Excludes
Expenses, net income, owner compensation
Gross revenue is not profit
What the Number Doesn't Tell You
Free, because misreading Item 19 is one of the costliest mistakes a first-time buyer can make.
  • Item 19 reports the disclosed sales or revenue metric. That is not profit, and not a forecast of what you would personally take home.
  • An average and a median are not the same number. Know which you are shown and how far apart they sit.
  • What reaches you is whatever survives operating costs and debt service. Item 19 never shows that figure.
Earnings Read Locked
Pro turns the disclosed fields into a read: whether the average is trustworthy, what the disclosure leaves out, and the year-one revenue number Zorzee would underwrite.
Lock In My Founding Rate
Unit Count and Trajectory

A System Still Expanding

Total Units
383
As of 2025, FDD Item 20
Franchised
82
As of 2025, FDD Item 20
Company-Owned
301
As of 2025, FDD Item 20
Total System Net Change (YoY)
+6
As of 2025, FDD Item 20
Total System Units, Latest Available FDD Years
366
2023
377
2024
383
2025

Habit Burger & Grill trajectory is shown only where source-backed. Missing Item 20 fields stay blank inside the locked layout instead of removing the section.

Source: FDD Item 20 where present. Total system units, franchised plus company-owned. Not financial advice.

Beyond the Net Number
A net unit count is not the same as healthy stores. Pro breaks out openings, closures, terminations, and what the trajectory signals.
Lock In My Founding Rate
Litigation History

What FDD Item 3 Discloses

0 actions disclosed in source-reviewed FDD Item 3.

Source Status
Item 3 litigation detail not yet sourced
Not yet sourced. No zero-action conclusion has been loaded for this brand.
The Read · Pro
What a Litigation Count Doesn't Tell You
Free, because a raw lawsuit count is one of the most misread lines in any FDD.
  • A count means nothing without scale and time. Always compare it to system size and years covered.
  • The pattern matters more than the total. Repeated allegations matter more than isolated disputes.
  • Concluded and open matters are not the same weight. Open matters require different diligence than old resolved matters.
Litigation Read Locked
Pro gives the case-by-case read: allegations, status, scale context, and whether any pattern matters long before signing.
Lock In My Founding Rate
Editorial Analysis

The Zorzee Read

The Zorzee Take
The editor's synthesis: what the filing actually means once the numbers, diligence, and operator reality are weighed against each other. The Take names what matters, what does not, and what must be validated before any decision.
The Read · Pro
The Inversion
Charlie Munger's rule: to understand a thing, study how it fails. Zorzee stress-tests every brand against forecasting, site selection, management depth, and exit math. The framework is free. Which modes bite hardest for this brand, and the fix for each, is the read.
The Failure-Mode Read · Pro
The Editorial Read Is Locked
Pro unlocks the full Zorzee read on Habit Burger & Grill: the editorial synthesis, the math behind the numbers, and the failure modes the filing reveals. Zorzee briefs the decision; you make it.
Lock In My Founding Rate

Zorzee editorial. Independent analysis. No franchisor review or approval. Not financial advice.

The Decision

You've Seen the Filing. The Read Is Still the Missing Piece.

The filing tells you what Habit Burger & Grill costs to open. Pro adds the read on whether the numbers work for you, in your market, and whether this brand is a business or a job you bought.

Already a Pro member?Read the full dossier →
Lock In the Zorzee Pro Founding Rate
$9/month or $90/year
Founding rate, locked for life. Cancel anytime.
Founding rate closes October 1, 2026
This Dossier
  • The full read behind all five Signal Tracker verdicts
  • Pro FDD data points from fee burden through Item 17 and audited financials
  • The Item 19 earnings read where disclosed
  • The litigation and system-health read
  • The Zorzee Take and failure-mode analysis
Your Pro Membership
  • The Zorzee Report Pro every Tuesday, one franchise decoded each week
  • The full Signal Tracker across the portal
  • The Zorzee Files: FDD guides, DCF templates, and pro forma models (coming soon)
Lock In My Founding Rate

Four months of research and more confused than when you started?

You've seen the filings and the numbers. What none of it tells you is whether this is a business that fits your money and your life. That is what fifteen minutes with a Zorzee-approved independent Franchise Consultant is for: whether this brand belongs on your shortlist, and what to validate before it does. Working with one costs you nothing and carries no obligation. Your franchise fee is the same whether you use one or not.

Book My Free Zorzee Clarity Call
How does the consultant get paid, and is your analysis really neutral?

A Zorzee-approved Franchise Consultant never charges you. A franchisor pays the consultant a commission only if and when you decide to invest in a franchise they introduced you to. The analysis on this page earned nothing the moment you read it, no matter what you do next. That firewall is structural, not a promise: Zorzee's editorial earns no commission from franchise placements.

Zorzee earns no commission from franchise placements.

Related Dossiers

Compare the Category

More for Pro readers: Browse the Signal Tracker library and get The Zorzee Report Pro.

FAQ

Habit Burger & Grill Franchise Questions, Answered

How much does a Habit Burger & Grill franchise cost?

A Habit Burger & Grill franchise costs $1,031,500 to $2,864,500 to open, disclosed in FDD Item 7 of the current filing, covering the franchise fee, buildout, equipment, and working capital to breakeven. No commissions, no franchisor revenue, independent analysis only.

What are the royalty and fees for Habit Burger & Grill?

Habit Burger & Grill uses a Variable fee model fee structure, disclosed in FDD Item 6.

What does Habit Burger & Grill disclose in FDD Item 19?

Item 19 for Habit Burger & Grill discloses an average unit volume of $1,869,000 (median $1,915,000) in the current FDD. The figure is gross sales, not profit. Zorzee's read of what it excludes is in the Pro dossier.

What is Habit Burger & Grill's average unit volume?

Habit Burger & Grill's average unit volume is $1,869,000 (median $1,915,000) in the current FDD. The figure is gross sales, not profit. Zorzee's read of what it excludes is in the Pro dossier.

Does Habit Burger & Grill have any lawsuits or litigation?

Habit Burger & Grill's FDD Item 3 discloses no legal actions in the current filing.

Is Habit Burger & Grill a good franchise investment?

Zorzee does not rate franchises good or bad; it reports what the filing discloses so you can judge fit. Habit Burger & Grill shows Deal-Specific reads on Fee Structure and Term & Exit Terms, Strength on Unit Economics and Litigation History, In Line on Operator Validation. Whether it fits depends on your capital, your market, and your operating style. Independent analysis, no franchisor revenue.