FDD-based analysis. Item-level data. No franchisor input.
Holiday Hospitality Franchising, LLC, operating under the IHG family of brands, licenses voco hotels, an upscale brand it has offered in the United States since April 2020. A typical voco hotel has between 100 and 200 guest rooms and combines local character with the reliability and operational support of a global hospitality system, offering an informal, relaxed upscale experience guided by defined brand standards and a sustainability-led approach to development and operations. Licensees join Holiday's Brand System, gaining access to a reservation system, loyalty programs, marketing services, and training programs, with licenses available for new development, conversion, change of ownership, or re-licensing arrangements.
Source: Entrepreneur 2026 ranking/profile data and Franchise Disclosure Document, rewritten by Zorzee
Every value here comes straight from the FDD; anything not yet source-verified stays blank rather than estimated. The Pro figures and full interpretation unlock with a Pro membership.
Every data point Zorzee tracks for this brand, in FDD Item order. Missing source data stays blank; Pro-only interpretation remains locked.
| Item | Data Point | Value | Source |
|---|---|---|---|
| Item 3 | Litigation Actions (total) | 18 actions disclosed | FDD Item 3 |
| Item 5 | Initial Franchise Fee | The Initial Franchise Fee is $500 per guest room, but not less than $75,000. (Item 5, p.23) | FDD Item 5 |
| Item 5 | Development Fee | $10,000 PIP fee; $8,500 pre-opening support fee; $5,500 IHG University annual subscription | FDD Item 5 |
| Item 6 | Royalty Fee | Royalty is 5% of Gross Rooms Revenue, due monthly on the 15th of the following month. Casualty Royalty is 2% of GRR based on average GRR for the preceding 12 months. | FDD Item 6 |
| Item 6 | National Media Fund | Pro | FDD Item 6 |
| Item 6 | Corporate Ad & Development Fund | Pro | FDD Item 6 |
| Item 6 | Total Ongoing Fee Burden | Pro | Calculated (Item 6) |
| Item 7 | Total Investment (low) | $784,423 | FDD Item 7 |
| Item 7 | Total Investment (high) | $46,608,664 | FDD Item 7 |
| Item 8 | Required Purchases (food/supplies) | Pro | FDD Item 8 |
| Item 11 | Franchisor Assistance | Pro | FDD Item 11 |
| Item 12 | Exclusive Territory | Pro | FDD Item 12 |
| Item 12 | Territory Size | Pro | FDD Item 12 |
| Item 15 | Operating Participation | Pro | FDD Item 15 |
| Item 17 | Initial Term Length | Pro | FDD Item 17(a) |
| Item 17 | Renewal Terms | Pro | FDD Item 17(b)-(c) |
| Item 17 | Required Remodel at Renewal | Pro | FDD Item 17(c) |
| Item 17 | Termination Triggers | Pro | FDD Item 17(f)-(h) |
| Item 17 | Transfer Fee | Pro | FDD Item 17(m), Item 6 |
| Item 17 | ROFR Provisions | Pro | FDD Item 17(n) |
| Item 17 | Post-Termination Non-Compete | Pro | FDD Item 17(r) |
| Item 19 | Revenue Metric Disclosed | Pro | FDD Item 19 |
| Item 20 | Total Franchised Units (2025) | 22 | FDD Item 20 |
| Item 20 | Company-Owned Units (2025) | 0 | FDD Item 20 |
| Item 20 | Total System Net Unit Growth (YoY) | +7 | FDD Item 20 |
| Item 20 | Terminations | Pro | FDD Item 20 |
| Item 20 | Agreements Signed, Not Yet Open | Pro | FDD Item 20 |
| Item 21 | Audited Financials | Pro | FDD Item 21 |
Each signal turns one part of the filing into a read a buyer can act on. Strength means the disclosed data is favorable. In Line means it is typical for the category. Deal-Specific means the term is populated but you still have to model it against your own deal. Concern means the disclosed data is a real risk. The read is free. The reasoning behind it is the Pro read.
voco hotels has an Item 19 disclosure, but it does not provide one standard combined unit figure for Free to display. The disclosed ADR, occupancy, RevPAR, coverage, and read are included in Pro.
The disclosed ADR, occupancy, RevPAR, coverage, and read are included in Pro. No combined figure is invented or exposed on Free.
voco hotels trajectory is shown only where source-backed. Missing Item 20 fields stay blank inside the locked layout instead of removing the section.
Source: FDD Item 20 where present. Total system units, franchised plus company-owned. Not financial advice.
18 actions disclosed in FDD Item 3. Case-level detail remains locked in Pro.
Zorzee editorial. Independent analysis. No franchisor review or approval. Not financial advice.
The filing tells you what voco hotels costs to open. Pro adds the read on whether the numbers work for you, in your market, and whether this brand is a business or a job you bought.
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